Aisin, the world’s leading manufacturer of high-quality automotive equipment parts, has unveiled its new marketing campaign. Aisin continues its successful collaboration with brilliant innovators who help the company provide state-of-the-art and sustainable mobility solutions for the market.
Who is Aisin?
Aisin was founded in 1965 in Aichi, Japan, and has now expanded its reach throughout different parts of the globe. It is a member of the Toyota Group of companies, and now produces over 10,000 types of automotive parts.
Aisin’s products are now used by top international vehicle brands including Toyota, Mitsubishi, Nissan, Honda, Isuzu, Ford, Chevrolet, and Chrysler. In Asia, Aisin has established headquarters in Japan and Singapore. They have satellite offices in the Middle East, Pakistan, Thailand, Indonesia, Malaysia, and the Philippines.
Aisin Philippines started in Manila in 2017 and its new office is located in Quezon City.
The launch of the sales and marketing programs in 2019, enabled the company to reach more customers in the country. Aisin Philippines now works with 16 loyal partners and 2,000 partner dealers nationwide.
The Future is Within
The launching ceremony at the Aisin Philippines Dealers Convention 2022 was attended by its dealers, business partners, and loyal customers. The event showcased the brand’s innovative solutions and its ever-growing product portfolio. Aisin Philippines also recognized and awarded its dealers and valued customers for their efforts in the fiscal year 2021.
The event highlighted Aisin’s message of bringing out the “power of the unseen.”
Aisin continues its track record of delivering advanced automotive equipment parts. These have long been part of our safe and smooth journey on the road. This is also a great opportunity to accelerate Aisin’s efforts. To ensure safer and more sustainable vehicles, optimizing their performance and driver experience.
Innovating, Rebuilding, and Adapting
Aisin’s regional executives said that they will continue with their mission of innovating, rebuilding, and adapting.
“For years, we have been at the forefront in the automotive industry, with emphasis on automotive parts, and have been known for innovating products that are meant to make the lives of people much safer, more efficient, and more livable. But little did everyone know that these products are a result of years of love, dedication, and hard work of the people behind the brand. These people always go the extra mile to look for ways on how to better the lives of our customers, making sure that each product is intentional,” says Samuel Tee, General Manager of Aisin.
Meanwhile, Aisin’s Managing Director Yasuhiro Nakamura, stresses that human connection has what made Aisin survive the challenges over these past years. “The pandemic has changed the way we live, and it revealed to us the things that truly matter: our innate concern for others and how the power of human connection makes us thrive in communities. The circumstances over the last two years may have changed us—it changed our way of doing business even—but it brought us to a life with a different yet interesting reality.”
Aisin continues to offer a wide variety of products. These include nearly all automobile components using its highly sophisticated technical capabilities, from engine products to lubricants. It also welcomes stronger connections to help the company deliver cutting-edge products for optimal engine and vehicle performance in the local market.
Aisin Philippines is also launching other plans and projects for this year. This new dynamic campaign is a great means of sharing all the exciting news to come in 2022 and beyond.